Our name, which we interpret as an abbreviation for the Latin term ‘Auditus Melior’, meaning better hearing, reflects our brand promise of better hearing for everyone, and serves as a constant reminder of our goal. ![]() Since our foundation, we have strived to make the benefits of trusted audiological technology accessible to everybody with hearing loss. Our name plays an important role in describing our goal as a companyĪt A&M we can proudly trace our origins back to one of the world’s first manufacturers of electrical hearing aids from the beginning of the 1900’s.
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